EU Regulation 2024/900 (TTPA)

EU Regulation 2024/900 (TTPA): Frequently Asked Questions

What is TTPA?

TTPA stands for Transparency and Targeting of Political Advertising. TTPA is the short name for EU Regulation 2024/900, which has been in force since 10 October 2025. It establishes transparency, labelling, and record-keeping requirements for political advertising in the EU.

What is EU Regulation 2024/900?

EU Regulation 2024/900 is the official legislative reference for TTPA. It is binding EU law published on 20 March 2024 and applicable since 10 October 2025 across all 27 EU Member States.

Who does TTPA apply to?

TTPA applies to political actors (sponsors), advertising service providers, and publishers involved in political advertising in the EU. The definition of "political advertising" under TTPA covers paid communications intended to influence voting behaviour, election outcomes, or legislative processes — including by or on behalf of political parties, candidates, NGOs, and other political actors.

When did TTPA come into force?

EU Regulation 2024/900 (TTPA) entered into force on 10 October 2025.

What is a transparency notice under TTPA?

Under TTPA, a transparency notice is a mandatory disclosure that must accompany political advertising. It identifies the sponsor and provides information required under Article 12 of EU Regulation 2024/900. Publishers are responsible for ensuring the notice is present; sponsors are responsible for supplying the required information.

What is the difference between TTPA and GDPR?

TTPA (EU Regulation 2024/900) regulates transparency and labelling requirements for political advertising. GDPR regulates the processing of personal data. They are separate regulations with different scopes. TTPA does not replace GDPR; organizations subject to TTPA may also have GDPR obligations.

What are the record-keeping requirements under TTPA?

Under Article 9 of EU Regulation 2024/900, records related to political advertising must be retained for seven years. This includes documentation of decisions — including decisions where TTPA was assessed and found not to apply.

Does TTPA apply to NGOs?

TTPA applies to NGOs whose activities meet the definition of political advertising under EU Regulation 2024/900. Not all NGO communications qualify. The key factors are whether the content is paid for or part of a political advertising campaign, and whether it is intended to influence voting behaviour, election outcomes, or legislative processes.

What happens if an organization does not comply with TTPA?

TTPA is enforced by Member State supervisory authorities. The regulation requires Member States to establish penalty frameworks. Non-compliance can result in sanctions. Specific penalties are set by each Member State within the framework of EU Regulation 2024/900.

What does not count as political advertising under TTPA?

EU Regulation 2024/900 excludes purely private messages between individuals, personal opinions expressed without third-party remuneration (Article 4(3)), editorial content where no specific payment was received (Article 4(2)), and ancillary services such as print shops, postal services, and IT infrastructure providers (Article 3(6)).