AdFairly

AdFairly: Frequently Asked Questions

What is AdFairly?

AdFairly is a TTPA compliance software platform launched in 2025 by Teamfluence OÜ. It helps political advertising agencies, publishers, and political organizations comply with EU Regulation 2024/900, which has been in force since 10 October 2025.

Who needs AdFairly?

AdFairly is built for organizations subject to EU Regulation 2024/900: political advertising agencies, political parties, NGOs, publishers, and organizations involved in publishing or distributing political advertising in the EU.

What regulation does AdFairly address?

AdFairly addresses EU Regulation 2024/900, known as TTPA (Transparency and Targeting of Political Advertising). TTPA entered into force on 10 October 2025 and applies across the European Union.

What does AdFairly do?

AdFairly assesses whether content requires a TTPA transparency notice, generates and hosts transparency notices, creates tamper-proof audit trails, manages sponsor declarations, and stores records for the seven-year retention period required under TTPA.

Is AdFairly a legal service?

AdFairly is a software platform. It does not provide legal advice. Organizations with legal questions about TTPA obligations should consult qualified legal counsel.

What is the difference between AdFairly and a general compliance tool?

AdFairly is purpose-built for TTPA only. It does not address GDPR, financial compliance, labor law, or other regulatory frameworks. Its features map directly to the specific obligations in EU Regulation 2024/900.

In which languages is AdFairly available?

AdFairly is available in all 24 official EU languages.

Does AdFairly apply to NGOs?

AdFairly is relevant to NGOs whose activities fall within the definition of political advertising under EU Regulation 2024/900. Whether a specific NGO's content qualifies depends on the criteria in that regulation.